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Suzuki Suzuki GSX-R1000
Audi Audi Q7 Premium Plus
Maserati Maserati Levante Sport
BMW BMW 440i Grand Coupe
Members-only access

A private fleet for those who move differently.

Your membership opens access to a curated private fleet, discreet booking, and a full suite of concierge services — designed around your schedule.

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Suzuki
Suzuki GSX-R1000
The top of the BLU motorcycle collection. Earned, never given.
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10+
Active vehicles
Tri-State
NY · NJ · CT
24/7
SMS concierge
Members only
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Members-only fleet

A preview of the vehicles BLU members unlock.

Member access unlocks full fleet browsing, live pricing, and direct booking.

Request membership
Service Preview

Luxury mobility lanes under one BLU membership umbrella.

Chauffeur, private pickups, roadside support, and car maintenance — all available to verified BLU members under one membership.

Explore services
Service Vertical

Chauffeur

Dedicated driving, premium wait service, and polished personal transport.

Available to verified BLU members. Submit a request through the member desk and your driver will be confirmed ahead of schedule.
Protection

Roadside Assistance

Priority roadside dispatch for BLU members. Add coverage at booking or activate from your account.

Priority dispatch for BLU members. Add coverage at checkout or activate standalone support from your member account.
Concierge

Personal Car Maintenance

Pickup, service coordination, and return delivery for clients who value time.

We coordinate pickup, service, and return on your schedule — so your day stays uninterrupted. Available to active BLU members.
Transfer

Private Pickups

Airport and heliport transfers without surge pricing or ride-sharing compromises.

Scheduled around your arrival. No surge pricing, no shared rides — private coordination from gate to destination.
Membership

Access in three steps.

01
Apply

Submit a membership application. BLU reviews every applicant individually — no automated approvals.

02
Verify

Complete identity verification, driver's license review, and phone confirmation. Takes under 10 minutes.

03
Access

Once approved, the full fleet, concierge services, and member benefits are immediately available.

Member voices

People who know exactly what they want.

Featured

BLU changed what I expect from a car service entirely. My driver was outside before I got downstairs. The Maserati was exactly as described — immaculate. It's the first time I've felt like the client, not the passenger.

DM
Darius Montague
Executive · Manhattan
Maserati Levante

I've tried everything — Uber Black, private rentals, corporate accounts. Nothing is close to this. My team uses BLU for every airport run now. The 24/7 SMS line actually works.

NL
Naomi Laurence
Founder · Brooklyn
Audi Q7

Picked up a Charger Scat Pack for the weekend. Heads turned everywhere we went. BLU doesn't rent you a car — they hand you an experience. Renewing next quarter, no question.

KT
Kendall Thorne
Creative Director · Queens
Dodge Charger
5.0 from 47 verified members
Apply for membership
The BLU Standard

Access begins with discretion, verified membership, and a fleet selected for those who expect more.

BLU membership unlocks a curated private fleet, verified member access, premium booking privileges, and the confidence to move on your schedule. Availability stays selective, access stays limited, and every reservation is designed around privacy, clarity, and elevated service.

Verified drivers onlyCurated luxury fleetDiscreet booking experience
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